{"id":7528,"date":"2012-08-07T07:28:31","date_gmt":"2012-08-07T14:28:31","guid":{"rendered":"http:\/\/www.cherryh.com\/WaveWithoutAShore\/?p=4017"},"modified":"2012-08-07T07:28:31","modified_gmt":"2012-08-07T14:28:31","slug":"an-op-ed-piece-on-facebook-thats-pretty-well-on-target-imho-2","status":"publish","type":"post","link":"https:\/\/www.cherryh.com\/WaveWithoutAShore\/an-op-ed-piece-on-facebook-thats-pretty-well-on-target-imho-2\/","title":{"rendered":"An op-ed piece regarding Facebook that&#039;s pretty well on target, imho"},"content":{"rendered":"<p>&#8230;as Facebook attempts to play the same shell game with Wall Street as it does with its customers. I think this is very well stated.<br \/>\n<a href=\"http:\/\/www.cnn.com\/2012\/08\/06\/opinion\/frum-facebook\/index.html?hpt=hp_c2\">Facebook shell game not the best idea<\/a><\/p>\n<p>Here&#8217;s a more technical link, but it has information for laymen as well: <a href=\"http:\/\/www.businessinsider.com\/facebook-users-decline-2012-8\">reasons for Facebook&#8217;s market decline<\/a><\/p>\n<p>And this is the &#8216;product&#8217; which Facebook is currently hyping to Wall Street as a way to wring more money from its advertisers: if you read between the lines, it&#8217;s encouraging friends to send &#8216;sponsored stories&#8217; to each other&#8230;somewhat like me quoting the articles above, but these would, one suspects, be Revlon articles touting some new lipstick or Ford&#8217;s with some new automobile.<\/p>\n<p>And imho, this is why people don&#8217;t trust Facebook: it&#8217;s gimmick-du-jour, all of them with as many angles as a carnie pitchman, and all of them using people&#8217;s relationships with each other.<\/p>\n<p>In this one, apparently companies are approached, probably via their pages, to be sure their &#8216;shared&#8217; &#8216;stories&#8217; get prime placement in people&#8217;s newsfeeds, ie, these articles are &#8216;special,&#8217; in ways Facebook will end up revealing to companies, but apparently not to ordinary users. It&#8217;s simultaneously forcing Timeline on all users, promo&#8217;ing &#8216;sponsored articles&#8217; to its shareholders as a big moneymaker, while &#8216;investigating&#8217; claims of false clicks on its smallest business accounts, the little hundred dollar ads on the sidebars.<\/p>\n<p>Here&#8217;s what they say about &#8216;sponsored stories.&#8217;<\/p>\n<p>&#8221; What are Sponsored Stories?<br \/>\nSponsored Stories are posts from your friends or Pages on Facebook that a business, organization or individual has paid to highlight so there\u2019s a better chance you\u2019ll see them. [My note: read: they&#8217;ll be stuck ahead of your grandmother&#8217;s post to you in your incoming post, the way certain merchants pay to have their products on eye-level shelves at the grocery.] They are regular stories that a friend or Page you\u2019re connected to has shared with you. &#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;as Facebook attempts to play the same shell game with Wall Street as it does with its customers. I think this is very well stated. Facebook shell game not the best idea Here&#8217;s a more technical link, but it has information for laymen as well: reasons for Facebook&#8217;s market decline And this is the &#8216;product&#8217; [&hellip;]<\/p>\n","protected":false},"author":751,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7528","post","type-post","status-publish","format-standard","hentry","category-journal"],"_links":{"self":[{"href":"https:\/\/www.cherryh.com\/WaveWithoutAShore\/wp-json\/wp\/v2\/posts\/7528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cherryh.com\/WaveWithoutAShore\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cherryh.com\/WaveWithoutAShore\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cherryh.com\/WaveWithoutAShore\/wp-json\/wp\/v2\/users\/751"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cherryh.com\/WaveWithoutAShore\/wp-json\/wp\/v2\/comments?post=7528"}],"version-history":[{"count":0,"href":"https:\/\/www.cherryh.com\/WaveWithoutAShore\/wp-json\/wp\/v2\/posts\/7528\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cherryh.com\/WaveWithoutAShore\/wp-json\/wp\/v2\/media?parent=7528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cherryh.com\/WaveWithoutAShore\/wp-json\/wp\/v2\/categories?post=7528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cherryh.com\/WaveWithoutAShore\/wp-json\/wp\/v2\/tags?post=7528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}